Private label


We start by jointly identifying the needs of our client and consumer, providing a full analysis of their competitive environment.
This in-depth exercise results in a detailed recommendation in terms of assortment, formats, packaging, segments, pricing, merchandising, consumer navigation, logistics, etc.
Once all the required parameters have been validated, we provide an end-to-end date-plan of the entire project, detailing well-defined timings and responsibilities, agreements on forecasts, initial volumes etc.
Our team of category experts, will ensure a follow-up of the current business, based on market insights, quarterly business reviews, innovations, …


  • Category
  • Competition
  • Packaging
  • Pricing
  • Trends
  • Customer Behavior


  • Assortment
  • Formats (standard, bespoke)
  • Segmentation
  • POS material


  • Backtiming
  • Follow-up
  • Business Reviews
  • Innovation
  • Business development